AIA is one of Asia's largest insurance and wealth management companies. They employ some of the most talented insurance agents in the industry and with a campaign called Real Life Hero, they wanted to honour agents who exemplify the mantra of being a Real Life Hero to their clients. AIA was looking for a partner to help manage their brochure creation for this project and artpac was chosen for this task.
We received numerous photos and stories from agents across the region and while they were great stories, they needed retouching and they all needed to fit a consistent tone and style.
Working with a copywriter and our in-house design team, we carefully retouched the stories and photos to fit AIA’s brand. We designed the brochure so that it was on brand and the tone was consistent with AIA’s corporate brand guidelines. In the end, we produced a wonderful brochure that AIA was very pleased with.