Cru is a London-based wine seller with regional offices in Hong Kong and Singapore. We previously worked with them to re-brand their Hong Kong identity and worked with them again, this time in order to design and produce premium wine gift boxes for their clients all around the world.
We had to make sure bottles of different sizes would fit into the box we created. In addition, we had to make sure that the designs matched CRU’s brand and customer profiles, so that the boxes would be received well.
In order to accommodate the different wine bottle sizes, we devised a series of foam bracers that were inserted into the package depending on the size of the wine bottle. In addition, to create a premium feel, we used textured paper which we mounted on sturdy cardboard in order to give customers a luxurious feel when they touched the package.
Cru was pleased and they continue to use our boxes to send wine all around the world.