Cuisine Cuisine is an upscale restaurant located at IFC, one of the most prestigious locations in Hong Kong. They serve carefully prepared Chinese dishes and were looking to create a menu that would match their dedication to excellent service and cuisine.
A menu is one of the most important ways that a customer will interact with a restaurant, so we knew that the menu that we created for Cuisine Cuisine had to mirror their branding and draw the diner further into the experience that Cuisine Cuisine wanted, which was elegance and luxury.
The problem with menus is that they are used very frequently, so they must be durable, flexible and able to be changed regularly. It was our task to figure out a way to flawlessly integrate dependability and luxury together.
We designed a menu that utilised a hard case screw-fastener binder so that internal menu pages could be easily switched out. The folder itself has a unique feel that is reminiscent of leather and has utilises luxurious foil stamping to really make the menu feel premium. All these small details helped create a product that Cuisine Cuisine was extremely happy with, and which generated quite a few shares on social media and blogs.