Mass Mutual Asia is one of the largest insurance companies in Hong Kong, with over 1600 agents that provide people with comprehensive wellness coverage and financial planning.
As part of their commitment to provide quality, continuous training to their agents, they regularly publish Financial Planner, a quarterly magazine that provides knowledge on the latest financial news, leisure, health information and corporate information so that agents can better serve their clients.
This particular magazine needed to be printed in 3 days because articles and artwork were late. In addition, because MassMutual wanted the very best quality for the magazine, they chose to use perfect binding, which is a process of gluing, rather than stapling or sewing the book together. The magazine is relatively thin, at 30 pages, so we had to be very careful when binding the magazine.
In addition, we had to deliver the magazine to over 60 different office locations in one day, so our logistics had to be extremely efficient.
We carefully calculate the lead time for every single process from preparing output files, to platemaking, printing, varnishing, binding, packing and delivery. We made sure not to waste any time and in the end, we had a perfectly printed and bound magazine sitting on the desk of every Mass Mutual agent in 3 days time.