Although owned by the same parent company, both brands had quite different branding. Because of this, the biggest challenge was integrating both brands in a seamless way. While Amore Pacific looks more science-based, Sulwhasoo’s brand is much more natural.

Rather than try to merge both brands, we designed the mailer in a way where the fold actually separated both brands, creating a natural-feeling separation between both brands. While we were successful in separating them, the included message was still easy to understand and didn’t seem out of place even though 2 brands were featured.