Sulwhasoo and Amore Pacific are one of Asia’s largest skincare companies and they own some of the most well-known brands in the region. Every year, they produce premium red packets for Chinese New Year. We’ve partnered with them for many years, and for 2016, we were asked to design and produce another premium design.
Because we’ve been Sulwhasoo’s partner for many years, they trust us to create premium-looking red packet designs every year. Of course, being a long-time partner, we have to take into account their budget and figure out how to make the most of It, so that the red packets are beautiful, but at the same time, still cost effective.
We chose to use an embroidery theme and created a premium red packet that was elegant and represented the brand. From the design to the types of paper and finishing, we worked to ensure that each red packet was perfect.
The red packets were so popular among customers that journalists started talking about them and featured them in popular magazines.
Only red packet is FSC™ certified